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Keyword "defined around the job-to-be-done"
double point concept nig ltd(02/23/2013)

Having a full set of customer needs, defined around the job-to-be-done, impacts all aspects of innovation, including the way opportunities are defined, the way markets are segmented and sized, the way product and pricing strategies are formulated, and the way ideas are constructed, tested and positioned. These customer metrics guide and drive the entire innovation process. This holistic and comprehensive quality of ODI is what makes it so powerful and what enables us to launch big ideas that win.


double point concept nig ltd [Nigeria]
[Related Categories: Aquaculture Equipment & Supplies, Adhesives, Electronics Agents ]
[Related Keywords: Having a full set of customer needs, defined around the job-to-be-done, impacts all aspects of innovation, including the way opportunities are defined, the way markets are segmented and sized, the way product and pricing strategies are formulated, and the way ideas are constructed, tested and positioned. ]
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